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Ending Government Bailouts as We Know Them
This book examines the dangers of continuing government bailouts and offers alternative strategies designed to produce growth based on the vigor of the private sector with inflation under control. The expert authors show that it is indeed possible to explain the causes of the crisis in understandable terms and clarify why resolving the bailout problem is essential to preventing future crises.<br />
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Web Marketing That Works
<b>Practical tips on using the web to boost your business, no matter what business you're in</b> <br />Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, <i>Web Marketing That Works</i> offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, masteri...
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Dealing With The Tough Stuff
<b>A practical toolkit for handling workplace conflict and difficult conversations</b> <br /><i>Dealing with the Tough Stuff</i> is the business leader's critical guide to handling difficult conversations in the workplace. Based on the science of human behaviour — both verbal and nonverbal — this book is packed full of practical and pragmatic strategies for managing conflict situations. You'll learn a variety of diagnostics, models and processes that you can start using today, and you'll benefit from expert tips, tricks and tools for leading important conversations with empathy and assertiveness. This updated second edition includes new material on key conversations with ...
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Leave Your Mark
<b>LEAVE YOUR MARK isn't an advice book -- it's a mentorship in 288 pages.</b> <br /><br />Aliza Licht -- global fashion communications executive, AKA fashion's favorite 'PR girl' and Twitter phenomenon -- is here to tell her story, complete with <i>The Devil Wears Prada</i>-like moments and insider secrets.<br /><br />Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she know...
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Understanding Y
<b>The ultimate expose of the Misunderstood Millennials</b> <br /><i>Understanding Y</i> is a fresh and incisive book that offers a better understanding, appreciation and awareness of the Millennial generation. In this groundbreaking work, author Charlie Caruso has amassed a diverse array of papers, articles and journals from prominent individuals, noted entrepreneurs and bestselling authors who collectively explore how Gen Y thinks, interacts and works. <i>Understanding Y</i> gives insight into the generation and examines their motivations and passions.<br /><br /><i>Understanding Y: #andYyoushould</i> provides a refreshingly comprehensive and candid account of the curre...
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Ignite
<b>Learn the authentic leadership skills that drive today's workforce to excel</b> <br /><i>Ignite: Real Leadership, Real Talk, Real Results</i> is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and mundane, this guide cuts to the chase with a frank and forthright style to provide insight that can radically transform your business. You'll learn how your communication style may be holding you back, and how a few simple changes can inspire your team, engage your customers, and remind you just how effective you can be. Storytelling is a powerful business tool, and this book shows how to find your own stori...
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Hacking Sales
<b>Stay ahead of the sales evolution with a more efficient approach to everything</b><br /><br /><i>Hacking Sales</i> helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging...
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Managing the New Customer Relationship
Praise for <i>MANAGING THE NEW CUSTOMER RELATIONSHIP</i><br /><br />“Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.”<br /><br />— William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambrid...
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MBA in a Week
<b>Business brilliance just got easier</b><br />This very practical 'seven-day MBA' does not assume prior knowledge and distils the most practical business insights from MBA studies into easy-to-digest bite-sized chunks. <br /><br />Ambitious people on the corporate ladder see achieving an MBA as a way to get ahead and to demonstrate their ambition - in short, to rise head and shoulders above the ranks of the other junior managers in their organizations. Creating visions for growth and spearheading their implementation gets you noticed by top management looking for vigorous new blood to lead the organizations of the future. But it is difficult to create all-embracing, org...
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Masterkurs IT-Management
Welches sind die Aufgabenstellungen und Handlungsfelder des IT-Managements? Das Buch zeigt die Grundlagen, Tätigkeitsfelder und wesentlichen Handlungsschritte. Es illustriert die erforderlichen Maßnahmen anhand von ausgewählten Beispielen aus der betrieblichen Praxis (Best Practices). Diese 2. Auflage wurde u. a. um die Themen „Risk IT“, „IT-Compliance“, „Software-as-a-Service“, „PRINCE2“, „Green IT“ und “IT-Industrialisierung“ erweitert und viele Themen wurden überarbeitet. Der Leser erhält einen aktuellen wertvollen Orientierungsrahmen für die Ausgestaltung des Aufgabenspektrums von IT-Managern aktuell.
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